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Graphic Design for idiots lesson one - Join the Dots!
The world tolerates conceit from those who are successful, but not from anybody else. John Blake
Most genuinely creative people will usually spend a lot of time and effort on a project and pride themselves in producing original work that reflects their talent and ability.
Beware of the practice of free-riding which occurs when a designer is using the key elements of another original design, reproducing the design concept with minor changes. This can take the form of recycling work previously produced by a designer or alternatively passing-off another designers ideas as their own. The new client is now paying for costs and development of a previously produced idea. It is possible with this practice the client company will experience customer confusion. Your brand identity has been compromised. More............
Lets take a typical high profile corporate logotype...
In this case FIRST PLUS who are very very well known and advertise on daytime television for those that are at home and have the time to watch it...
...and lets rip it off and sell it on to a client...
...In this case a company who advertise in the local press, Can you SPOT the difference here...
...and lets rip it off again and sell it on to yet another client...
...In this case a company who now have a website that you can't fail to SPOT that reflects their budget and quality very well. Brings a whole new meaning to the term wwwDOT...
...inspiration for your designs are all around you...
...even paper manufacturers packaging. Who'd of thought it...
...and can be adapted to suit every type of client you may come across...
...to be continued, maybe your logo will appear hear next...
...never ignore the possibilities of lifting an idea from another very obvious source...
...to make dottish communications...
What is the first business of one who practices philosophy? To get rid of self-conceit. For it is impossible for anyone to begin to learn that which he thinks he already knows. Epictetus
